Privacy Policy
Last update: November 5, 2025
At SoCal Audiology, maintaining the trust of our online users is of the utmost importance to us. We have developed this Privacy Policy (the “Policy”) to show our commitment to fair information practices and the protection of our users’ privacy, and to explain how we collect, process, use and share information about our users. This Policy only applies to our website, http://socalaudiology.starkeyretail.hearingaidslocal.com (referred to collectively herein as “SoCal Audiology”, “us”, “we” or “our”) and that have this Policy posted (collectively, the “Site”). This Policy does not cover any treatment, care, or services we provide, which may be governed by separate notices, including any applicable notice of privacy practices under HIPAA.
Please review this Policy carefully and use the information herein to make informed choices. Feel free to call us at (424) 777-2810 if you have any concerns or questions about our privacy practices. By accessing the Site, or submitting information to us via the Site, you are agreeing to all of the terms set forth in this Policy.
If you do not agree to this Policy, do not use the Site or our services. Your continued use of the Site and/or of our services means that you agree to this Policy.
1. Notice Concerning Children
The Site is not specifically directed at or intended for children under the age of 13, and SoCal Audiology does not knowingly collect personal information via the Site from anyone under 13. Any user that believes that SoCal Audiology has in its database the personal information of a child under the age of 13 should call us at (424) 777-2810, so that, if necessary, we can remove the applicable information.
2. What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with us and our services. When we use the term “personal information,” we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or de-identified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.
Basic Identifying Information. This may include your full name, postal and billing address, e-mail address, phone number, date of birth, account name, signature, username, social media handle, or other similar identifiers.
Government-Issued Identifiers. This may include your driver’s license number or other similar government identifier.
Device Information and Other Unique Identifiers. This may include device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
Internet or Other Network Activity. This may include browsing or search history and information regarding your interactions with our websites, mobile applications, emails, or advertisements.
Geolocation Data. This may include information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.
Payment Information. Including credit or debit card numbers.
Demographic Data. This may include age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under state or federal law.
Sensitive Personal Information. We only collect sensitive personal information, as defined in the applicable U.S. state privacy laws, with your consent. We do not use sensitive personal information for inferring characteristics about you.
3. How We Collect Your Personal Information
Directly from You. We collect personal information you provide, such as when you contact us, respond to a survey, or sign up to receive emails, text messages, and/or postal mailings.
From Our Business Partners. We may obtain information from businesses that we have partnered with or collaborated with.
From Other Sources. For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources.
Do Not Track. SoCal Audiology understands that some users may have enabled a “do not track” feature or other mechanism intended to provide consumers with a choice regarding the collection of their personally identifiable information; however, consistent with our rights under applicable law, our Site may not support or respond to do-not-track requests or other signals sent from a web browser.
4. How We Use Your Personal Information
Providing Services. We use your personal information to provide services; to process your payments; to provide you receipts and order updates; to send notifications to you related to your account; and to create, maintain, and otherwise manage your account.
Promote Security and Prevent Fraud. We use your personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions and security incidents.
Legal Obligations. We use your personal information to comply with our legal and regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
5. Disclosure of Personal Information
We will not disclose your personal information to third parties except as follows:
• We may share personal information with your consent.
• We may share personal information with third-party service providers that perform services to support our core business functions, internal operations, and marketing.
• We may share personal information through Site features such as plugins, widgets, and/or other tools made available by social media platforms and networks.
• We may share personal information for legal, protection, and safety purposes, such as to comply with laws; respond to lawful requests and legal processes; protect the rights and property of SoCal Audiology, our agents, customers, and others; and enforce our agreements, policies, and terms of use.
• We may share information in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.
• Personal information is maintained on our servers or those of our service providers, and is accessible by authorized employees, representatives, and agents as necessary for the purposes described in this Policy.
• We may share personal information with our affiliates, or when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets.
6. Third Party Links
This Policy applies only to information we collect, process, and use through our Site. This Policy does not apply to information that we collect through other channels or any third-party websites that you may be able to access from our Site, which may have data collection and use practices and policies that materially differ from those described in this Policy. We are not responsible for the content or privacy practices of any third-party sites.
7. Storage and Transfer of Personal Information
Your personal information may be processed in a foreign country, where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us, you agree to the transfer, storage, and processing of your personal information in a country other than your country of residence including, but not limited to, the United States. BY USING OUR SITE, YOU CONSENT TO THE TRANSFER AND USE OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY.
8. How Long We Store Your Information
We will keep your personal information while we are providing services to you. Thereafter, we will keep your personal information for as long as necessary to:
• Respond to any questions, complaints or claims made by you or on your behalf;
• Show that we treated you fairly; or
• Comply with our legal obligations; resolve disputes; enforce our agreements; or protect against fraudulent, deceptive, or illegal activity.
We will not retain your personal information for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of personal information. When it is no longer necessary to retain your personal information, we will delete or anonymize it.
9. Protection of Personal Data
We have put in place reasonable measures and appropriate procedures for implementing these policies and for safeguarding the personal data we collect. However, we cannot guarantee that personal information we collect will never be disclosed in a manner inconsistent with this Policy. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received.
10. Your Legal Rights Over Your Personal Information
Consistent with applicable law, you may exercise the rights described in this section. Please note that some of the rights may vary depending on your country, province, or state of residence.
The Right to Access, Correct or Delete Personal Information
Where allowed under applicable law, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information.
To exercise any such rights applicable to you, please call us at (424) 777-2810. We will respond to your request within a reasonable timeframe in accordance with applicable law.
The Right to Opt-Out of Cookies
You can typically remove and reject cookies from our Site with your browser settings. Many browsers are set to accept cookies until you change your settings. Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. Removing or rejecting cookies may affect your ability to use our Site.
Identity Verification
For us to process some requests, we will need to verify your identity to confirm that the request came from you. We may contact you by phone or e-mail to verify your request.
Authorized Agent
Depending on applicable law, you may be able to designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request and (2) verify your own identity directly with us.
11. Your California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), including but not limited to, the right to request a list of all third parties to which we have disclosed certain personal information during the preceding year. California residents additionally have the right to limit the use of their sensitive personal information.
If you are a California resident and want to exercise your rights, please call us at (424) 777-2810. Please be prepared to provide the statement “California Privacy Rights,” as well as your name, street address, city, state, and zip code. We do not discriminate against California residents who exercise any of their rights described in this Policy.
12. Managing Communication Preferences
Email. You can stop receiving promotional e-mails at any time by clicking on the “unsubscribe” link at the bottom of any promotional e-mail that you receive from us.
13. Contact Information
We welcome your comments or questions about this Policy. You may call us at (424) 777-2810.
14. Changes to This Policy
We reserve the right to revise this Policy from time to time (for example, to keep up with changes in the law or to reflect changes in how we are doing business). We will post the date it was last updated at the top of this Policy and provide additional notice to you if we make any changes that materially affect your privacy rights.
15. Protected Health Information and HIPAA
SoCal Audiology is a healthcare provider, and certain information we create, receive, or maintain in the course of providing audiology services constitutes “protected health information” (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”).
This Policy governs information collected through the Site. It does not govern PHI, which is instead handled in accordance with our separate Notice of Privacy Practices and applicable law. To the extent any information collected through the Site also qualifies as PHI, our Notice of Privacy Practices and HIPAA will control with respect to that information.
Our Notice of Privacy Practices describes how we may use and disclose your PHI, your rights with respect to that information, and our legal duties regarding PHI. You may request a copy of our Notice of Privacy Practices, or ask any questions about how we handle your PHI, by calling us at (424) 777-2810.